President of the Ghana Football Association (GFA), Kurt Okraku has charged Ghana Premier League coaches to endeavour to dress well in the upcoming 2021/2022 football season.
Kurt Okraku (Kurt Okraku) criticized some coaches who had dressed inappropriately in the game last season. He believed that this would affect the Ghana Premier League brand.
Last week, the chairman of the Ghanaian Football Association gave a speech on UEFA’s coaching support program and asked coaches to take their personal brand seriously.
According to him, dressing is a key part of the game especially when the association is aiming to sell a god brand to the corporate industry for partnerships and sponsorships.
Kurt Okraku said, “Let’s be mindful of our post-match interviews, the way some of you coaches dress to appear for games is terrible.”
The GFA President added, “Please, we are here to speak about the brand position and brand reposition, we are here speaking about adding value to the product we offer our consumers and you come to the game not well dress, you come to the game not properly dressed, please I will plead to you coaches to dress properly henceforth.”
The 2021/2022 Ghana Premier League season is scheduled to commence in October.